About the gazette

The Benchmark Brief covers how cities, regions, and tourism bodies can measure their standing against rival destinations inside AI-generated answers—tracking citation gaps, share-of-voice in generative search, and the strategies that shift the rankings. Reviews and guides are evaluated on analytical rigor, actionability for destination marketers and economic development teams, and relevance to real competitive landscapes. This publication serves DMOs, CVBs, and place-brand professionals who need to know not just how they perform, but how they perform relative to the competition.

The editor

Simone Adeyemi has spent the better part of a decade tracking how places compete for attention in digital and AI-mediated search environments. She focuses on competitive visibility frameworks, destination share-of-voice measurement, and the evolving methods practitioners use to close citation gaps i

Simone Adeyemi · Benchmarking Editor